Hi REALTORS®! So you know you need to stay diligent so your ‘online presence’ is viable, right? Great!
You may be addressing some of this yourself if you share social media content, publish a blog post, send out emails to your sphere… you get the picture. But, are you doing ALL of these? And consistently? The challenge is time-blocking and not wavering from a determined schedule.
Here’s our recommended calendar of the ‘basic’ digital marketing efforts you should put on your to-do list.
Post to Social Media
Once a week to each platform. Tuesday, Wednesday, Thursday between 1 -5 pm is time frame the ‘experts’ say is best, but play with this and see when your audience engages.
Publish a Blog Post
Once a month at a minimum. Target 150-200 words. Offer value and publish the post on your website for best SEO. After you publish share it out via social media and email, etc.
Send out an Email
Once a month at a minimum. Using whatever tool you have available (your brokerage platform, Mailchimp, Constant Contact, etc) send out a email with a link to your blog post and other informative content. Stagger this email so it’s at least 10 days apart from your blog post share.
Once you have this habit down, think about branching out with your digital marketing by implementing initiatives like Facebook Ads or Live sessions, Landing Pages, Video, and more.
Prefer to have us take care of this for you? We know real estate and offer a Monthly Digital Marketing package for a singing sweet price. See our Pricing!
So, you are ready to start marketing yourself as a REALTOR®! That’s great!
When it comes to supporting your real estate business, it’s important to address your Marketing ‘Core Four’. The core four are the primary platforms, the foundation if you will, that create a solid base for your marketing: Contacts, Website, Social and Email. By setting these up to work in tandem with each other, then consistently using them, you ensure broad-based exposure to your audience. Sure, you could address just one or two of these areas, but you won’t get the long terms results you desire. Once you have your core four established, then you can branch out and incorporate marketing initiatives like direct-mail, online advertising, video marketing, webinars, and such.
We encourage creating a Business Page, even if you are one of the few agents that are so heavily active on your personal profile you think it’s not worth it. Happy to chat about your options anytime, but for now, here are a few top tips when creating your FB Business Page.
Once you complete the long description, do a quick bullet list of 10-15 highlights. These are amenities using a max of three words. Many online sites ask for this and it saves time to have it ready in advance. You’ll find it easy to pull highlights from your long description.
Ready to design your newsletter? There are a lot of tools to choose from. Here are a few that work well.
Artwork downloads and information on using the REALTOR® logo
Facebook Pages:
Gather information on all the local holiday happenings in your area and share a condensed list via one blog. Think about holiday lights, wine walks, Santa appearances, tree lightings, places to sled, concerts, plays, bazaars, retail open houses and more and be sure to link to each event’s source page. Check with your local library, school districts, churches, city, chamber or village offices for info. Update this post as you find out about additional activities.
Relationship marketing is a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. Thank you Wikipedia!
