Hi REALTORS®! So you know you need to stay diligent so your ‘online presence’ is viable, right? Great!
You may be addressing some of this yourself if you share social media content, publish a blog post, send out emails to your sphere… you get the picture. But, are you doing ALL of these? And consistently? The challenge is time-blocking and not wavering from a determined schedule.
Here’s our recommended calendar of the ‘basic’ digital marketing efforts you should put on your to-do list.
Post to Social Media
Once a week to each platform. Tuesday, Wednesday, Thursday between 1 -5 pm is time frame the ‘experts’ say is best, but play with this and see when your audience engages.
Publish a Blog Post
Once a month at a minimum. Target 150-200 words. Offer value and publish the post on your website for best SEO. After you publish share it out via social media and email, etc.
Send out an Email
Once a month at a minimum. Using whatever tool you have available (your brokerage platform, Mailchimp, Constant Contact, etc) send out a email with a link to your blog post and other informative content. Stagger this email so it’s at least 10 days apart from your blog post share.
Once you have this habit down, think about branching out with your digital marketing with things like Facebook Ads or Live sessions, Landing Pages, Video, and more.
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