Will the real REALTOR® in you please stand up?
Who are you in your real estate business? Are you the always smiling, friendly REALTOR®, the tech savvy machine of a REALTOR®, or the aggressive “let’s do this” REALTOR®?
Whatever your business personality is, are you comfortable with it? Do you know your strengths and weaknesses? Or, are you presenting yourself as you think buyers and sellers expect you to be?
Today’s relationship marketing approach is all about sharing. Sharing good content, great info and helpful resources. You do this via social media, your blog posts, your website and other marketing venues. It’s also about sharing the real you. Can’t you tell when someone is ‘putting on airs’? Your prospective buyers and sellers can tell this about you too.
No one type of REALTOR® is the best. It’s great if you are the all business type, go ahead and show that through your marketing. If you are humorous, let that shine. People who appreciate your style will be drawn to you. Just be sure your prospects know that you are a professional that is knowledgeable about the market and that their needs come first.
The real estate agent/client relationship can become intense and trust is crucial at these moments. Being comfortable in your own REALTOR® skin is most beneficial when challenges arise. Hard conversations will happen, the flames of transaction emergencies will have to be put out. When you are genuinely yourself from the first conversation with a client, the hard talks come and go much easier.
Are you so busy working that you can’t take the time to relax into the real REALTOR® in you? We help you identify your brand and convey this to your potential buyers and sellers as well as your past and current clients.
Reach out if you are ready for a trustworthy team to take on your relationship marketing so your business can flourish!