As busy as you’ll be this winter holiday season, take a few minutes to stay in touch with your sphere by writing a blog post or two that warms the heart.
Here are a few real estate blog ideas to get you started.
Share opportunities for caring by listing ways to volunteer throughout the season. Local hospitals, neighborhood associations, community help programs, veteran’s groups, schools and businesses almost always have events they sponsor that could use a hand. Remind readers with students in need of volunteer hours that this is a great time to help out.
If you write about a listing consider including photos from all seasons as well as the current winter photo. Highlight the unique features of the home that exude warmth and coziness to separate it from the competition.
Winterization tips and preparing for storms are always helpful blog articles. Include suggestions on how to keep heating costs low, winterize pipes, prevent falls and protect landscaping. If you know good local snow plow co, holiday light installer or other vendor share their contact info with your readers.
Gather information on all the local holiday happenings in your area and share a condensed list via one blog. Think about holiday lights, wine walks, Santa appearances, tree lightings, places to sled, concerts, plays, bazaars, retail open houses and more and be sure to link to each event’s source page. Check with your local library, school districts, churches, city, chamber or village offices for info. Update this post as you find out about additional activities.
Take time to gather and share a few of your favorite ‘proven’ winter recipes (the ones everyone asks for a copy of at the holiday party). Ask friends and family members and share their favs too.
For the holiday decorator/shopper in your sphere, gather info on all the retail stores with holiday décor and note if they have special events scheduled. Be sure to include resale shops, thrift stores and holiday bazaars. If you hear of an awesome Black Friday or Cyber Monday deal, spread the word.
Your audience will appreciate hearing from you when spread good cheer and provide valuable info via your blog posts.
As always, remember these few rules when you write;
- Write a good headline
- It’s about your audience, not you
- Shoot for 300-350 words for best SEO
- Run spellcheck
- Use bullets or numbered lists and short paragraphs
- Include a CTA (call to action) and a photo/image
Tip: If you have a way to work a video into any of your posts, do so. Video is extremely engaging and helps your search engine ranking.