- Stay on top of ALL your leads and active clients!
- Nurture past clients, get referrals!
We offer amazingly thorough initial set-up, then optional monthly maintenance of your LionDesk CRM.
We offer amazingly thorough initial set-up, then optional monthly maintenance of your LionDesk CRM.
Hi REALTORS®! So you know you need to stay diligent so your ‘online presence’ is viable, right? Great!
You may be addressing some of this yourself if you share social media content, publish a blog post, send out emails to your sphere… you get the picture. But, are you doing ALL of these? And consistently? The challenge is time-blocking and not wavering from a determined schedule.
Here’s our recommended calendar of the ‘basic’ digital marketing efforts you should put on your to-do list.
Post to Social Media
Once a week to each platform. Tuesday, Wednesday, Thursday between 1 -5 pm is time frame the ‘experts’ say is best, but play with this and see when your audience engages.
Publish a Blog Post
Once a month at a minimum. Target 150-200 words. Offer value and publish the post on your website for best SEO. After you publish share it out via social media and email, etc.
Send out an Email
Once a month at a minimum. Using whatever tool you have available (your brokerage platform, Mailchimp, Constant Contact, etc) send out a email with a link to your blog post and other informative content. Stagger this email so it’s at least 10 days apart from your blog post share.
Once you have this habit down, think about branching out with your digital marketing by implementing initiatives like Facebook Ads or Live sessions, Landing Pages, Video, and more.
Prefer to have us take care of this for you? We know real estate and offer a Monthly Digital Marketing package for a singing sweet price. See our Pricing!
So, you are ready to start marketing yourself as a REALTOR®! That’s great!
You have options for your real estate marketing efforts. Among them are writing blog posts, posting to your social media profiles, paying for ads on Google or Facebook, direct mail, door hangers, door knocking, email marketing, the list goes on and on.
Stop! Before you act on any marketing urges, and DEFINITELY before you spend any money…
First! Think about your sphere of influence. Take time to gather your contacts and put their information (name and email primarily) into a spreadsheet, then into your marketing tool(s). Why? Because they are the foundation of your marketing and no matter how you market, you want this group to receive what you are sharing.
Second! Have a plan, even if it’s a rough plan. ‘Winging-it’ is not a plan, nor will it yield long-term results. Take time to research a bit, read some real estate marketing articles online, watch a YouTube video or two, and contemplate YOUR marketing goals.
Third! Go FREE (as much as possible). Tap into your MLS, REALTOR® Associations, and Brokerage marketing resources! Market on all the free platforms at your disposal.
Marketing is not rocket science, but it does take a bit of thought and consistency once you commit.
We are virtual assistant that work only for REALTORS®. We utilize a smart, sensible approach when managing your marketing.
Take the first step in evaluating your marketing needs by completing this no obligation, ‘Getting to Know You” Multiple-Choice Marketing Questionnaire. It takes about 5 minutes to complete. You receive a copy of your answers via email, so it’s helpful even if you decide not to bring us on board.
When it comes to supporting your real estate business, it’s important to address your Marketing ‘Core Four’. The core four are the primary platforms, the foundation if you will, that create a solid base for your marketing: Contacts, Website, Social and Email. By setting these up to work in tandem with each other, then consistently using them, you ensure broad-based exposure to your audience. Sure, you could address just one or two of these areas, but you won’t get the long terms results you desire. Once you have your core four established, then you can branch out and incorporate marketing initiatives like direct-mail, online advertising, video marketing, webinars, and such.
Here’s more about the Core Four, along with reasons we feel they are important.
Are you a real estate agent that does NOT have a Facebook Business Page? If so, is it by choice, or have you just not gotten around to creating it? Or, do you prefer to use your personal Facebook for your real estate marketing?
We encourage creating a Business Page, even if you are one of the few agents that are so heavily active on your personal profile you think it’s not worth it. Happy to chat about your options anytime, but for now, here are a few top tips when creating your FB Business Page.
There’s a lot more you can do for the best results when marketing via Facebook. Connect with us for more marketing tips for REALTORS® only.
We offer FB Business Page creation and more as part of our Social Media Enhancement Support.
It’s common knowledge that 92%* of buyers use the internet to search for home information. Your seller’s home is competing with many others on the market, so do all you can to entice prospective buyers to reach out for a showing appointment! Capture their attention by writing an excellent real estate property description.
For starters, write your descriptions in advance in either a word or google doc, or even an email draft. Don’t wait until you are entering the listing in MLS. Why? You will likely rush through it and be pressured by the character limit. Your description deserves a little reflection. Plus, you’ll be able to come back to this doc and copy and paste the description where you need it in a flash.
You need two descriptions: One for MLS and another for your online/print marketing. We find writing the long description first is easier.
Long Description for online/print marketing: Let your fingertips run free! Paint a ‘showing with words’ for the reader, beginning with the exterior drive-up, guide them through the interior, finish up with exterior. Incorporate some core property info (# beds, # baths, SF, etc) but remember this data is already included in the details so don’t go overboard. Most importantly highlight the unique qualities of the home (ask your seller what they have loved most and found unique about living there) and do not overuse ‘descriptive’ words. You want the prospective buyer to visualize living in the home, so keep your tone casual and appeal to their emotions.
Once you complete the long description, do a quick bullet list of 10-15 highlights. These are amenities using a max of three words. Many online sites ask for this and it saves time to have it ready in advance. You’ll find it easy to pull highlights from your long description.
Finally, write a descriptive title. Aim for 3-5 words that summarize the home realistically in a favorable light. This can be the toughest of all (why is it that the fewer words you need the harder they are to come by?)
MLS Description: In most cases, your MLS has a limit to the number of characters allowed in the description field when you enter a new listing (we see 400 to 1000 on average). Succinct yet unique is the goal to strive for here. You have two audiences; other agents who view the listing info in MLS and possibly prospective buyers visiting the syndicated sites you cannot enhance. In most cases, the core property info like beds, baths, SF, location etc. will be readily available outside the description, so don’t feel like you need to repeat it here. Highlight what’s unique about the home and don’t use ALL CAPS (no need to scream). Even though space is limited, walk the reader through the home best you can: drive up – interior flow – exterior. Use abbreviations as acceptable but make sure non-REALTORS® will understand. If the home has a prime location, mention it (the subdivision can be overlooked or may not feed via syndication).
No time to write? We write descriptions for your listing as part of our Listing Marketing support. Get in touch for more details.
Would you like a helper sheet with OVER 200 descriptive words to make your new property description stand out? No prob… Download Now!
*2014 Profile of Home Buyers and Seller (National Association of REALTORS®)
First, do you know what you really need from an assistant? Are you clear on the responsibilities you want to pass on? If not take a good look at your business, or talk your situation over with a colleague to determine either the responsibilities you don’t care to perform, are not great at or need to delegate out. If these responsibilities require a license, keep that in mind.
Do you need someone to greet office visitors, put yards sign out, sit open houses, make copies of keys and distribute flyers or other like duties? If so and you have an adequate office set-up and don’t mind another ‘body’ close by, then an in-house assistant is a given. Another benefit is switching gears, real-time. With an in-house assistant you can immediately have him/her begin work on an emergency project. If your business has a lot of crisis management situations, in-house may be the way to go. Also, if you like the emotional comfort of knowing you can ‘see the person’ working this could be reason enough to hire in-house.
Remember, with in-house hiring there will be employee paperwork, workman’s comp insurance, sick days, possible personality conflicts and the required office equipment.
If you can take care of the above mentioned tasks yourself, prefer to work independently and do not have daily emergencies, then a virtual real estate assistant (VA) may be just what you need.
With the easy online access to email, calendars, CRMs, and all the third-party websites and tools you use, a virtual assistant can seamlessly manage your business remotely.
There’s a place for each of these important team members in a real estate business, you just need to take time to contemplate your particular requirements. You may find a combination of both work for you.
We area team of real estate-specialized virtual marketing assistants. Reach out to chat about your particular needs. Better yet, complete this ‘Getting to Know You’ Questionnaire to learn more about yourself and your marketing.
Who are you in your real estate business? Are you the always smiling, friendly REALTOR®, the tech savvy machine of a REALTOR®, or the aggressive “let’s do this” REALTOR®?
Whatever your business personality is, are you comfortable with it? Do you know your strengths and weaknesses? Or, are you presenting yourself as you think buyers and sellers expect you to be?
Today’s relationship marketing approach is all about sharing. Sharing good content, great info and helpful resources. You do this via social media, your blog posts, your website and other marketing venues. It’s also about sharing the real you. Can’t you tell when someone is ‘putting on airs’? Your prospective buyers and sellers can tell this about you too.
No one type of REALTOR® is the best. It’s great if you are the all business type, go ahead and show that through your marketing. If you are humorous, let that shine. People who appreciate your style will be drawn to you. Just be sure your prospects know that you are a professional that is knowledgeable about the market and that their needs come first.
The real estate agent/client relationship can become intense and trust is crucial at these moments. Being comfortable in your own REALTOR® skin is most beneficial when challenges arise. Hard conversations will happen, the flames of transaction emergencies will have to be put out. When you are genuinely yourself from the first conversation with a client, the hard talks come and go much easier.
Are you so busy working that you can’t take the time to relax into the real REALTOR® in you? We help you identify your brand and convey this to your potential buyers and sellers as well as your past and current clients.
Reach out if you are ready for a trustworthy team to take on your relationship marketing so your business can flourish!
We enjoy providing free resources for real estate agents! Every now and then we offer discounts or other helpful tools to brighten your day.
Sign up now for occasional emails and receive a free marketing checklist.
Ready to talk about your marketing? Complete this online request or call 866-361-3420.
Is your real estate work day a confusing mess? You may be getting by OK, even with a ‘messy’ work-life; things can be better!
We offer support packages that help you get organized. Areas we assist with include your CRM/Email, Calendar, Cloud storage and beyond. These tools are also used in your marketing efforts, so it’s important to address them. Once you do address them, you’ll experience a long overdue sense of clarity and peace of mind. Going on a well-deserved vacation will really be GOING ON VACATION because your systems are strong; you can let go and chill.
We do the hands on work to implement a sensible marketing strategy for your business.
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